The telecom companies are in a race with each other and Airtel makes sure that it stands amongst the list of first three contenders in the race. Like the timely software updates in a phone, Airtel also frequently announces new plans or revision of old plans to attract consumers. According to a TelecomTalk report, the largest telecom operator has revised its Rs 149 plan to offer more data benefit to its users.
Airtel’s Rs 149 plan which offered 1GB data before, now offers 2GBGB data in total along with unlimited calling benefits, free roaming, and 100SMS free per day for 28 days. The total data value has been raised from 28GB to 56GB now.
Reportedly, the plan is limited to only select circles. This is the second time that this plan has been revised by the company. Airtel first revamped the plan in January to offer 1GB data per day instead of 300MB.
Airtel Rs 149 plan Vs Jio Rs 149 plan
It is no secret that all the telecom companies are primarily competing against Jio. Airtel has given tough fights to Jio in past and the revised Rs 149 plan is once again a competitor to Jio’s Rs 149.
Jio offers 1.5GB data per day along with unlimited calls, free roaming, 100SMS per day and Jio apps subscription for 28 days. The total data value is 42GB. Airtel’s Rs 149 plan sounds a better deal here as it offers more data than Jio.
Airtel and Jio have locked horns on several occasions before. Airtel has sought intervention from Advertising Standards Council of India (ASCI), accusing Jio of making false and misleading claims in its latest advertisement. Jio’s latest ad stars Bollywood actress Deepika Padukone who is calling Jio as the “best network and the world’s largest mobile data network.” ASCI has upheld the complaint. According to Airtel, these claims are unsubstantiated which violates the ASCI guidelines. Last year, Jio had made similar allegations on Airtel. It claimed that Airtel’s ad that cited Ookla’s data was misleading. The company questioned the methods of Ookla to calculate the internet speed of the network. Also, it is wrong to call Ookla official as it has not been recognised by TRAI or DoT, claimed Jio.